Category: Digital Marketing

Start a club There are tens of millions of active clubs in the United States alone. There are as many types of clubs as there are mutual interests between people. There are clubs for socialization, promotion, awareness, school activities, volunteering,

Keyword research is among the top 3 SEO factors, along with link building and content marketing. Websites that have numerous organic searches are different from those that have none, when it comes to keyword choice. Using effective keyword research tools

Remember how “Paper Boat” created a massive social media engagement campaign last year? In fact, it made them one of the brightest stars of startups in India. Not just newbies, but well-known companies like Make My Trip, AirBnB, and Nike,

You may have come across the term chatbots, but what are they and why are they such a great opportunity? Well, a chatbot is actually a service that is primarily based on rules. Other times, a chatbot can be powered

The death of email marketing has been greatly exaggerated. I’m sure you’ve heard the discussions about the impending decline of email and the rise of social media. But independent marketing studies suggest that is not the case. Let’s see what

The important changes in the means of collaboration and exchange of information of the people have opened the way to form several study groups in different places and from different disciplines. A distributed learning environment not only involves faculty and

Corporate events can be great opportunities to impress existing clients and win new ones. It’s important to remember that just because it’s an occasion doesn’t mean it has to be stiff, formal, and boring. There are many professional ways you

Every marketing plan should include an analysis of the industry. Why? Because it is vitally important to understand the industry you operate in and to identify and track your performance on Key Business Success Factors (KSFs) for your organization. Understanding

The art of persuasion was a mainstay of Aristotle’s teachings more than 2,000 years ago. Aristotle taught three persuasion techniques, which he called ethos, pathos, and logos. These techniques have been used by writers and speakers ever since to change

The content you create is one of the most important aspects when starting a blog, new website, or online business. However, at the end of the day, promoting your content and driving traffic to your site is the most crucial