Having clean codes, optimized HTML tags and metadata helps search engines better crawl your site and index and rank your pages according to relevant search terms.

Be sure to check the following:

source codes

Your source code is the backbone of your website. Crawlers find everything they need to get your website indexed here. Make sure your source code doesn’t have any problems by checking the following:

LABELS INCORRECTLY IMPLEMENTED:

Examples of these are re=canonical tags, authorship markup, or redirects. These could be catastrophic, especially canonical code, which can end in penalties for duplicate content.

SERVER-SIDE CODE APPEARING IN THE HTML CODE:

Depending on how it is processed, the code could cause errors on the website or appear as text in the interface, revealing secrets that your competitors can discover.

META ROBOTS TAGS:

It’s crucial to implement this tag without making sure you don’t apply the “noindex, nofollow” parameter to your most important pages.

CSS HANDLING:

You may have hidden content in your CSS codes. Removing this content is crucial to ensure that tracking works smoothly.

EXCESSIVE WRITING CODE:

This could slow down your page load time, which is bad for your SEO ranking.

ANALYTICAL LABELING:

Some analytics tags may be available to competitors. Removing unnecessary tags is a good practice.

marks and labels

Adding brands improves the look of your SERP listings and contributes to trust signals. The most basic snippets are:

AUTHORSHIP MARKING:

Create a Google+ account for your website and use authoring HTML markup in website code.

NAME, ADDRESS, TELEPHONE NUMBER (NAP) RICH SNIPPET:

This shows your business name, business location, and contact details on the SERPs.

PRODUCT SNIPPET:

This shows your product ratings, images, price range, and availability.

REVIEW EXCEPT:

This snippet shows ratings and reviews exclusively on the SERPs.

VIDEO CUT:

Displays a thumbnail of the video screen next to the list. You can either install this manually if you host your own video or share it on a video sharing site (YouTube, Vimeo, Vine, etc.), or you can have it appear automatically via the Facebook Share markup code.

Other specialized snippets are available and can be applied based on your specific needs and industry. These include recipe snippets, people snippets (different from authorship markup because it shows a person’s position and affiliations, not the Google+ profile), music album snippets, to name a few.

You will also need to check your HTML tags and optimize all titles and header tags. Make sure your main keywords are part of your title.

metadata

Metadata optimization helps crawlers better interpret the content on your site. It is important to include the following details:

QUALIFICATION:

Keep your title within the character limit and make it consistent with the title of the web page.

META DESCRIPTION:

This shows your business name, business location, and contact details on the SERPs.

META KEYWORDS:

Check your keyword groupings to determine which keywords you need to insert here.

H1 LABEL:

There must be continuity between the title and the header tag.

When planning your landing page, you need to understand that in most cases, you should be able to put paid traffic to that landing page and still see good results.

An optimized landing page will work great for both SEO and PPC purposes. When your organically optimized page isn’t a good converting landing page, you’re wasting valuable traffic and, in short, wasting your money.

To get this mix right, focus your efforts on optimizing your landing pages for search engines and for your potential customers. Go through a process of understanding how your audience thinks when searching for products and services online.

That information helps us determine what interests and needs need to be addressed during the customer journey. This is how we do it:

Captivating, keyword-focused title tag:

On your landing page, these are the 8-10 most important words we’ll write. You need to keep it keyword-focused and attractive enough to get clicked on over your competitors.

Eloquent description:

This text is the first touch point in search engine results and is therefore a crucial component of your landing page optimization. Create descriptions that get clicks through strong calls to action.

Powerful, keyword-focused headline:

You need to ensure that the user experiences continuity upon first contact with the website. The headline contains the optimized keywords and gives your potential customer a reason to stay on the page and interact with what’s on offer. It also gives search engines the thematic focus of your page.

Thematic and keyword-focused content:

It is very important that your landing page content is focused on the topic and the goals that your website sets out to achieve. Use the right keywords and related phrases, but more than that, make sure the content is useful to your users. Use code to properly structure content for easy reading.

Call to action:

A good landing page doesn’t leave the user feeling insecure about what to do next. It is clear and concise by providing the user with a motivation to take the next step. Create a clear goal and desired action for the user to take.

Site structure:

When grouping your keywords and creating your site structure, consider the themes of the website, the keywords you want to rank for, and what the overall purpose of the site is. Also consider the customer journey and make sure the site structure makes sense for your customers.

Signs of trust and credibility:

Add testimonials and logos of companies your clients have worked with so far. This will send trust signals to your target market and increase your credibility. Encourage customer reviews through social media and forum participation, email surveys, and links to your customers’ local listings.

Socialization:

The importance of social signals should not be underestimated when it comes to search algorithms. Make your website pages easily shareable by users, ensuring that your visitors engage with your offers.