Online newsletter marketing is one of the most effective ways to get immediate sales for your online business. An email newsletter gives you the opportunity to connect with your readers and increase your credibility. The more you increase your credibility, the more your readers will trust you, the more they will believe your words, and the more likely they are to buy your products.
When you do newsletter marketing online, if your newsletter content is good, it means that you put a lot of effort into making sure that your subscribers benefit from what you are saying. This means that you want them to succeed, and you should, and the more you show them, the more you can increase your sales and conversion rates. Nothing is more crucial to email newsletter sales than consistency, quality, and a personal relationship.
Now, some people go about marketing their newsletter online the wrong way. What you do NOT want to do is fill your list with people who did not “sign up” to subscribe to your newsletter. This means don’t try to add people to your list who didn’t ask to be there in the first place. The way they “ask” is by visiting your website and entering your email address (and sometimes your name) into your web form.
You will want to stay away from bulk email marketing services that allow you to buy thousands of names to send out in the mail. Also stay away from mass emails (spam) as this is not an effective technique. You run the risk of being blacklisted. When this happens, none of your emails will make it to your prospect’s inbox folder. It will always go to spam, or it may not be delivered at all.
Online newsletter marketing is essential to your online business, so don’t blow it. Use techniques like joint marketing. Don’t rely on tactics like solo ads to get new leads and market to them. First of all, these are most likely dead leads and have been spammed and emailed hundreds of times. Second, you will be guaranteed to lose money since no one will convert it to sales. Third, the email list owner who feels solo ad submission is shady and knows his list is terrible. And lastly, he will get a lot of undelivered messages and his emails will be sent to spam folders over and over again. And people will report you as spam.
Online newsletter marketing is integral to your success, so always follow the techniques that will get you the most bang for your buck. I want to go over some ways you can make this happen, and make your email marketing efforts pay off big. You only want to drive high-quality leads to your website. This is essential because your conversion rates will increase, your sales will increase, and you won’t have to worry about anyone complaining that they don’t want to receive the information you’re sending them. They can simply unsubscribe. Here is the first tip for success in newsletter marketing:
1) Have a subscription form on every page of your website
If you have a blog, once you put the HTML code in your blog and post it to the internet, typically every page you create after that will have that subscription code embedded in that page. So essentially you’re good here. But if you have a website and built it yourself with custom software, you’ll want to make sure every page has your own email subscription form.
You’ll want to do this because if you have website or blog content that shows up in search results and someone clicks on your link, you’ll want to give them the opportunity to sign up for your newsletter before they leave your site. This is especially true if they like your information and decide they want to read more. Therefore, they are likely to browse your other content and other posts on your site and continue reading.
The more they read, the more interested they will be in you, and then they will want to find a way to get more information from you. This will be your chance to easily guide them to your subscription form so they can subscribe to receive updates and new content that you produce. Once you have them in your optional email newsletter sequence, you can send them content and introduce them to products and services you may have. Here’s another tip for online newsletter marketing success:
2) Offer free stuff in every email
In every newsletter email you send out, make sure you offer something free on top of the content you already give them. People love free stuff, especially new free stuff. If you’re already giving them good content via email, leave them something they can download and read/view while offline. His insatiable appetite for learning is insatiable. Even after buying something from you, they will want more.
Keep giving them more, and give them something they’ll want to read to “refresh” over and over again. Sometimes people will accidentally miss their emails, and when they do, they will at least have something tangible on their computer that they can read or look at to remind themselves of ideas on how to succeed at doing something. So along with the great content you create, offer them some free downloads or something else for free that can further their education. This is the last piece of advice I want to give you:
3) Try to add new email content every day
Statistics show that it takes an average of 7 contacts to convert an email into a customer. Now, that statistic is a bit ambiguous because it never says how often you should email a prospect to reach that contact number. 7. Do you have to email every day? Every 3 days? Once a week? Once a month? My answer to these questions is that you should have your autoresponder set to send email every 3 days, but you should create the new email content every day.
If you create new email content every day, you are filling your email sequence with messages that can last a long time. Imagine if you added an email every day, but ordered them to be delivered every 3 days. That means if you wrote 60 emails, you would have enough email content to last you about 6 months (60 x 3 = 180 days). From there, you could put your online newsletter marketing on autopilot.
If you knew your conversion rates and what message interval you get the most sales, you could write your emails and be done with it for life. This is just mathematical sense. If you create your emails early enough, it won’t take you more than 1 week to create the emails, put them on your autoresponder, and sit back and focus on another area of marketing while your online newsletter runs itself. This is the ideal way to do it.
Online newsletter marketing is crucial to the success of your internet business. And if you want to get the most bang for your buck, be sure to implement what I’ve said today. Good luck!