What exactly is SEO content writing?
As a well-trained and well-researched freelancer, you should know how to use and manipulate the SEO content writing technique. This writing technique will allow your articles to get the visibility you want among search engines like Google and Bing.
When you have achieved this visibility, your website content will appear on the first few pages of results during a search session on one of the major search engines. When a site appears in the first search engine results, it will enjoy a large amount of traffic and exposure.
This can only be achieved by a carefully crafted article that hits the necessary points of each search. What I mean by this is that you will need to shape your article so that it contains the appropriate keywords and phrases.
Keywords and phrases are some of the tools an SEO content writer uses to make sure the article gets noticed. These represent the exact words and phrases that people use in the search box. Being able to include them in an article and still keep the reader focused is the trick.
SEO content writing is in high demand these days because it can make or break a website. Understanding the type of work an SEO writer does and being able to adapt to this type of work is a must if you want to become a desired asset. To see an example of content writing, just search for random things on the internet: “top ten cars”, “cool ideas for home”, “how to make money like a pro” and others.
Write like an SEO pro
There is no recipe for writing a great SEO content article; however, there are clues that can help you in your search. Depending on what you have done before, you will find that writing SEO content can be tricky. You have to write a good number of articles before you find your style and manage to adapt it to the needs.
• Balance
The needs of the employer and the audience of one’s writing is a difficult balancing act. You will have to make sure that your audience is not smothered by keywords and phrases. Write for people and always keep in mind that you must take care of the reader. This means it must be informative, accurate, and engaging.
• Read your work
It may look like a great piece of art when you’re writing it, but by all means read your article as if you were the intended reader. This will give you another perspective and also give you clues as to where mistakes are being made.
• SEO keyword battle
Let the battle begin! This is no ordinary battle as you are fighting for both sides. You will need to keep an eye on the list of keywords provided and make a plan. Carefully plan your opening prize (can the keyword be used there?). Also, look at the structure of the paragraph you are willing to address. Look for natural openings and don’t force keywords into your writing.
You can also write a draft and then look for some changes that will affect the SEO content in a good way.
• Plan your work
There is no way around this. You should always plan how you will write and what you will write. It’s easy to just go over the demands of the article and close your eyes for 1 minute. Now imagine that you are looking at a web page that has your article. Look at the structure and the way it is written. Now open your eyes and start writing with that image in mind.
It is always useful to have the instructions in the article at hand. This way you will have a guide to keep you on track. Keep an eye out for keywords and make them bold to keep track of them more easily. A planned article is better than starting without guidelines, try it and see for yourself.
Keywords are the bread and butter of every SEO content writing article.
Keywords are a great way to create visibility on the web. The big search engines have algorithms that are used to display search-related results. You will need to create an article that has as many keywords as possible. However, they should not be too many because if you use them in excess, it will be counterproductive. Typically, at around 400 typed words, you can insert a keyword.
Sometimes you will be asked to bold keywords, as some of the articles display these words in bold. This will also do you good as you can keep track of them.
There are times when keyword phrases don’t sound natural. A great way to deal with this dilemma is to use some short articles and prepositions like “de”, “to”, “at” and others. As an example, the key phrase: “best cars USA”. Use it like this: “best cars in America.” or “the best cars in America.” You can use this method because search engines ignore prepositions and articles like this. Try to avoid using this method when dealing with titles.
As many search engines and the algorithms they use evolve over time, you need to be aware of the pitfalls that can occur if keywords are misused. Some keywords that sound unnatural will be recognizable. You have to keep the text clean and be aware of grammatical issues.
The more articles you write, the better you will become at this. If you are just starting out and need help, there are also grammar programs that can help you. For a monthly subscription, you will be able to use the program and enjoy the benefits.
Try to experiment and create your style, always remember that you are writing for others and for yourself.