Google is in the lead among all search engines, which a large volume of Internet users use to search for relevant websites that Google returns for a particular keyword or key phrase being used. So if you really have to make your website very popular, to attract a large volume of potential customers, then it is important that you follow certain established SEO techniques.

Keywords are the key to the success of your website

You need to find those keywords that are relevant to the type of topic or theme you choose to promote products and services from your website. You have to find keywords that find a lot of queries through the Google search box, but there aren’t many websites that actually deal with that keyword.

Now, if you browse those websites that show up on the first page of a Google Search for that keyword, there may not be enough content that sheds light on the keyword or phrase used. Here you can exploit, making raids.

Websites rich in highly informative content

Start writing rich content that is highly informative and useful to the type of visitors who click through to your website. Also, keep your website up to date by writing more content, twice a week. Google loves content that is fresh, hot, and crisp. Not obsolete, which includes items that most websites have already dealt with over and over again, and regular visitors have memorized and no longer need.

In fact, Google is concerned that a good number of quality visitors will deviate from Google and instead prefer other search engines to Google, such as Bing, to find websites that are rich in content and very different from the paths hackneyed Naturally, the loss of quality visitors will mean less revenue for Google. That’s why Google is hungry for fresh content from relevant websites that cater to a particular market segment or group.

Satisfy Google’s hunger for fresh content

That is why it is important that it is not enough to just satisfy the requirements of a particular market segment or target group. You should also look at it from Google’s point of view. So, write or outsource fresh articles, which are rich in relevant information and also keyword context, based on which you want to establish yourself as an established website to watch out for.

The importance of backlinks for your website for high ranking in Google

Now you also need backlinks for your website. According to the PageRank algorithm (Page stands for the name of Google co-founder Larry Page), backlinks are very important if a website wants to move up the greasy pole on Google’s search results page. The more backlinks the website has, the better it is. However, quality backlinks count too. In other words, if a highly established website has a link on one of its pages pointing to their website, then the website, according to Google, has the merits to rank high on the first page for a keyword/ particular search phrase. .

article writing

Article writing is one way to make your website popular as writing to established article directories helps you get more links pointing back to your website. The other places are of course niche forum sites, where you can regularly contribute your useful ideas to discussion threads related to your field of expertise and niche. That way, you can send more links to your website and therefore send more quality targeted traffic from the forum as well.

blog

To get more backlinks, you can maintain blogs that are also rich in content and have a backlink to your websites. This way you can increase the number of back links. Of course, these are all hard jobs, as you need to ensure that the blog is regularly updated with relevant keyword-based content.

Stop using Flash and graphics on your website

Refrain from wasting your precious time and money fixing your website with flash and graphics as the codes are not crawled by Google Spiders. So there is no point in adding those codes that Google barely pays attention to.

Stop your website from being slow and lazy

Google does not like those websites that are slow and irritating to open fast. Therefore, do not use too many videos and graphics that overwhelm your website and make it open quickly.

The importance of the HTML/XML sitemap before submitting it to Google and other search engines

Another thing I want to draw your attention to is the importance of a sitemap, preferably an XML sitemap. However, it is preferable to have HTML and XML in the root folder of the website. The reason is obvious as different search engines have their own preferences. Therefore, it is very important that you have a sitemap for each website before submitting it to Google.

You can create a sitemap for free, like http://www.auditmypc.com/free-sitemap-generator.asp. Once you’ve created your sitemap, you can submit it to Google. You’ll get a good idea if you visit the EzineArticles sitemap, which is ezinearticles.com/sitemap.html

Stop plagiarism by duplicating content from other websites

Plagiarism is illegal and is a crime for violation of copyright and intellectual property laws. Google also hates websites that thrive on duplicate content. So make sure that your website has original written content and that no other website has the same content word for word and sentence after sentence.

The content must have at least 250 words.

Make sure your article is at least 250 words on every web page of your site. Also, your keywords should be placed in the first 250 words, as the Google crawler scans only the first 250 words and based on that, checks the relevance of the web page to the search result.

Keyword density: limit it to 2% – 3% of the total content. Use only 2-3 keywords only

Don’t use too much of the same keywords over and over again. It would be considered offensive by most search engines. It is best to limit it to 3% of the total content. However, be careful to keep it to just 2-3 different keywords.

Niche websites that have very little competition but are in good demand from genuine visitors

Don’t turn your website into some kind of super mall, selling from mouse to elephant all under one roof. Find your niche that caters to a good segment of the market, let’s say domain change. Make sure your niche is not crowded with too many players in the market. Try those that do not have too many players and you can be one of them, to fight your way to the top in the Google search engine ranking, serving only a selected clientele.

I hope the information provided here in this article will help you start a successful career in internet marketing and website success making them profitable using SEO techniques. This is how you can improve your website’s ranking in Google search engines.

SEO: How to improve your ranking in Google search engine results

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