Long ago, writing articles became a popular way to earn a living, but many people still struggle to do so. That’s because the easy part is writing the articles. The next snippet is more difficult and that’s getting people to read it. And if your articles are not read, you will not earn money.

It does not matter if you are writing articles for your own profitable blog, or if you are writing articles for clients or for submission to magazines. If no one wants to read them, you better not even bother writing them.

So how do you make sure people read your articles from start to finish?

Start with a headline that invokes curiosity to get your readers’ attention. But that is still not enough. They must want to finish reading your articles once they start.

So what you need to do is become the person they can trust to write the articles they want to read, so that whenever they see something you’ve written, they not only want to read it, but they are eager to do so.

And the way to do it is by just writing things so they don’t have to think.

The late great writer Eugene Schwartz put it this way: “Write to the chimpanzee brain.”

What this means is that readers want to learn something from reading our articles, but they don’t want to have to try to figure out what it is. They want you to tell them in the simplest way possible so that the information is easy to read and easy to understand because they can’t ask questions if they don’t understand something.

So keep it simple. Don’t use big words or long sentences. And I’ve found that one of the easiest ways to do this is to type fast, because it forces me to write as I speak, or more accurately, to write as I think because it doesn’t give me time to guess myself or try to think of important words.

We are generally much clearer on what we are trying to convey when we speak to someone rather than write to them.

So write quickly and get your articles written while the most difficult ones are clear in your mind.

This technique has worked for successful writers and marketers around the world.

And it can work for you too.