Many may find Facebook promotions to be a time consuming and expensive process. Therefore, many businesses choose not to promote through this popular platform. However, don’t be alarmed that Facebook is “the be all and end all” of social media promotions. There are many other popular social networking websites that you can use to enhance your brand value and get maximum attendance at your events.

Different microblogging sites

You can access various microblogging platforms to post information about your products and events that are organized throughout the year. The most popular of these platforms is Twitter and it captures the largest share of the market. Twitter allows you to open an account for free; You can tweet news, updates, event calendars with a maximum of 140 characters. It allows you to use hashtags so that tweets rank higher in the Twitter search engine for people searching with similar keywords. In addition, you can also use FriendFeed and Tumblr, which allows you to post text, audio and video clippings, images, and useful website links on the platform for users to see and take a call to action.

Social Bookmarking Sites

There are hundreds of public social bookmarking websites; some of the top names are Delicious, Reditt, Diigo, StumbleUpon and organizations and event planners can use them to market their products, services, events, training and classes to the online population. These sites allow you to share your favorite web page with people who may like or dislike your page after you submit it to the site. That is why it is very important to upload interesting content and attractive images so that people can vote for it. More Likes means that a web page gets the best ranking on the social bookmarking site, which again means your chances of receiving high web traffic on your event registration or organization website.

Website and Blog

A vital aspect of running a business today is having an online presence in the form of a website. The corporate website will contain web pages that describe your company, its mission and vision, complete product listings, industries your company serves, and a “Contact Us” page, among others. Millions of internet users will be able to see your website once it goes live! They can navigate through various pages to learn more about your organization and the products you offer. Also, a website is a great platform to deliver news and make announcements about a new product or an event you are hosting.

Many professionals are also creating blogs to give news, updates, share content and images with readers on a daily basis. Blogs provide excellent exposure to your company; You can also visit similar blogs to read what others are writing and thinking. Anyone can comment on your posts and you can reply to those comments to build a strong network for future business growth.