Social media is a great resource to use for almost all website marketing strategies. It’s easy, it’s cheap, and it’s a fun way to reach your audience. There are so many benefits to web 2.0 marketing, one of which is that you don’t have to worry as much about getting search engine rankings.
Social networks for social interactions
One of the best things about social media is that it gives you, the business person, a personal face. Too often, people think that business owners aren’t “real people,” and you can show this side of yourself through social websites. Of course, as with anything on the internet, you’ll want to keep your reputation in mind with every status update.
It’s perfectly fine to occasionally mention how run-down the hotel you’re staying is, but don’t make a habit of complaining. You should keep your content primarily focused on his work, although it’s always nice to add a little here and there about how great his family’s vacation in Florida went. Above all, avoid religion and politics. Pursuing these themes will inevitably cost you business.
Internet Marketing Strategies Online Using Social Media
For online internet marketing strategies, using social media means walking a fine line between being a “legitimate” business and being a spammer. Social marketing requires walking that line: You need to promote your business, but you don’t want your status updates to be completely exclusive.
Unfortunately, there is no sure way to predict when or if you will be labeled a spammer. Many people don’t know the difference between spam and regular advertising. However, you can look at some upgrade strategies that will make it less likely.
As mentioned above, don’t make all status updates link to your site. That is the very definition of spam. Instead, make observations about your niche, post your favorite inspirational quotes, and maybe add an occasional “just for fun” link. You can also link to the blog on your website so that people go there without generating too many spam attacks.
Cyber Marketing and Social Media Strategies
There are two main benefits of using social networks in cyber marketing strategies. First of all, you can use it to build relationships with your current and potential customers and direct them to your site. You can also, if you are using the right social communities, build backlinks to your website through them.
Some of the major social community websites use a “do not follow” tag with the hyperlinks on their site. What this ultimately means is that they have disabled the ability of websites to increase their search engine rankings by linking to them from social sites. These websites, especially Facebook and Twitter, are mainly useful for driving tons of traffic.
There are other social websites, like Digg and StumbleUpon, that don’t use “do not follow” tags. These are the ones you can use for backlinks. They can also be used to drive traffic to your site, but they are not as beneficial as the more popular social sites.