The real estate industry is in the worst shape it has ever been, at least in my life. Over a million homes are in foreclosure and it looks like things will get worse before they get better.
One advantage of this is that potential customers are plentiful; people need to sell while others want to buy. In this context real estate opportunities abound.
Are you positioned to achieve something? Do you have a system for capturing leads and turning them into warm, responsive prospects who ultimately buy or sell?
If not, there are a few simple things you can do to generate more leads, whether you’re a real estate agent, buyer, seller, or investor. And if you really want to turn your luck around, just apply whatever strategy you consistently develop.
For example, you probably won’t benefit as much as you think by making 50 cold calls on Monday and none the rest of the week. A better approach would be to make a minimum of 10 calls a day for five days, or up the ante and make 50 phone calls a day for five days straight. The question is “how many prospects do you want and how hard do you want to work for them?”
I hate to admit it, but I’m a lazy salesperson. What I want to say is that I believe in working smarter, not harder, and I use the following tools and strategies to boost my lead generation campaigns.
registration forms. I use registration forms to capture the names of people who visit my website. If you’re interested enough, you’ll sign up for my free newsletter and I encourage you to do so by offering you free, helpful real estate marketing tips, tools and resources. The more I give, the more subscribers I get.
auto reply. I use an autoresponder to automate the process of signing up prospects for my newsletter. I use it to process your requests for information and to automatically send email newsletters. I even attach and give gifts from time to time. An autoresponder can quickly set you apart from others who work with the same leads as you.
Study and apply lead generation ideas. Finally, I am almost a fan of learning how to win. I can’t tell you how many leads I generate by reading and applying new and old lead generation strategies. While things like gathering leads through open houses and through advertisements and flier distribution are not new, many agents are still stuck on the idea that they must have listings to do these things effectively and get things done. that it is worth it.
Who else wants more clues? Well, me for one; I can always use more, no matter how many I have. And you?