Let me explain. While there are countless SEO tools that you should add to your bag of tricks, some are more important than others.

What is Google PageRank anyway? PageRank refers to the frequency of visits to a particular page. Simply put, it determines the importance of the page in relation to other similar pages. Emphasizes the importance of a given site relative to inbound and outbound links from sites with similar content or themes. The Google PageRank principles have two common purposes: checking the popularity of a site and evaluating the competition, respectively.

As for the principles of Google PageRank, there are three SEO tools in particular that you should master as they will have a direct impact on your Google PageRank.

The number one principle, and the most important one, is to have useful and relevant content. Never underestimate the fact that content is king. In other words, develop worthwhile content or don’t create it at all. Article submissions should be specific to your topic or cause. Forget the fluff; it just doesn’t pay. Megasites, the ones that create new content almost constantly, have higher Google PageRank numbers and for good reason. Megasites create thousands of links pointing back to their home page, giving a sense of importance. If you’re building your site and adding pages regularly, be sure to use links that go back to your home page. Good quality links are a must.

Google PageRank principle number two involves manual directory submission. Directory submissions are one of the best ways to get Google rankings. They create inbound links from sites with related content. It’s repetitive and boring work, but well worth the time and effort. If you don’t want to take on the task yourself, hire someone to do it. There are companies out there that are eager for your business.

The third principle of Google PageRank is to create attractive page descriptions for search engine robots. Meta tag descriptions and top ranking go hand in hand. It is important to note that although a good description meta tag is important and can get you to rank higher, it does not guarantee the success of a website.

For example, let’s say you’ve done everything right and included a number of meta tag descriptions, but your chosen descriptions are boring, basic, and boring. Now suppose a competitor, ranked directly below you, has displayed informative, exciting, and engaging descriptions for their site. Which site will get more clicks? The number of clicks on your website largely depends on effective meta tag descriptions; you can determine how many potential customers take the time to visit your site.

When all is said and done, it comes back to website traffic; And as you can see, Google’s PageRank principles, when applied effectively, can turn your website from an unpaved gravel road into a four-lane interstate.