Hi all! I recently started a blog reviewing affordable products that can be purchased at Target and thought it might be helpful to provide a quick overview and comparison of Target’s top two grocery brands, Market Pantry and Archer Farms.

Market Pantry is officially described by Target as:

Great brand flavor. But it comes at a much, much lower price. You get the same quality, but for much less than what you would pay for national brands.

Much redundant? A lot a lot a lot. Their product descriptions are pretty fantastic too – have you seen my Market Pantry Toasted Oats Whole Grain Oat Cereal review? I’m not really criticizing, I mean, it’s good information to have, but I still find it a decent source of entertainment.

Expect to find Market Pantry products located directly next to the branded product they are copying, possibly with a huge “Compare and Save!” signs pointing directly at them. Pretty classic example of a low price strategy.

In terms of quality … it’s a bit of a mixed bag. There have been cases where I have preferred Market Pantry products to the branded alternative, and there have been situations where I have not been able to physically drown them.

It is actually surprisingly difficult to find reviews for some of these products online. Hence my new blog. Hopefully people find it useful. But I digress. =)

Now we will investigate the description of Target from Archer Farms:

Our highest quality made with the best ingredients. We promise you’ll love every bite, bite, and sip. 100% satisfaction guarantee.

As you can see, there is a little difference in how they are marketed, and for good reason. Market Pantry is pretty much equivalent to the lower-priced generic brands you’d find in any supermarket, while Archer Farms is more expensive and sounds fancier.

This may sound a bit misleading, but I have had some really great experiences with Archer Farms products in general. A large percentage of them are organic, and both the packaging and the taste are exceptional. Some of them also contribute to charitable initiatives; if so, the packaging will usually indicate so.

There’s also a bit more personality to the Archer Farms brand – it’s pretty obvious that they’ve chosen to differentiate their products in terms of quality ingredients and interesting flavors rather than implementing the low-price strategy that Market Pantry somehow emphasizes. irritating degree.

Unfortunately, with superior quality comes superior prices. Expect to pay as much, if not more, as you would for a national brand. Worth it? That depends on you.

Other store brands:

There are a few other brands that are exclusive to Target as well. I’ll briefly summarize for you: Choxie offers high-end chocolates, Sutton & Dodge offers Angus beef, and Wine Cube offers … well … wine cubes? I’ve never actually witnessed such Wine Cubes, but according to the Target website, they are pretty colors, win prizes, and are available in three sizes.

Bottom line:

Market Pantry offers cheaper alternatives to branded products. The good ones are great and the lemons are not edible. Fear not … I’m here to guide you !;)

Archer Farms offers equally expensive alternatives to national brand products. They are consistently of the highest quality, and many products are organic too!