Robert Coorey is obsessed with creating incredible marketing results and helping people succeed in entrepreneurship. As well as being the Director of Global Business at E-Web Marketing, Australia’s leading online marketing agency, he is also the author of Email Marketing that Sells, and now continues to share his enthusiasm and insight in his new book Feed to Starving Crowd.

What does hunger have to do with marketing? The title refers to people who are hungry for certain products and services. You, as an entrepreneur, must figure out what they are hungry for, how to make or keep them hungry, and then provide them with a means to satisfy their hunger, as well as let them know that you have what they are craving.

How is this accomplished? Coorey walks the reader through all the steps, and I was personally surprised by how smart and transparent he is in his strategies. He did extensive research, applied these concepts himself, and even interviewed several successful traders and entrepreneurs to share his insights with his readers. This is just one of the brilliant tips he offered on creating sales copy for his products:

“And everyone is alone when they read your sales copy. You’re not talking to an audience of 1,000 people. You’re having a one-on-one conversation with one person. What does this mean? It means you can get emotional, and it means you should write your copy. with the state of mind that you would have when writing a personal letter to a friend”.

Among the tips Coorey shares from other successful entrepreneurs is the following advice from Alexi Neocleous, one of Australia’s leading direct response copywriters. To market to people, Alexi tells us we need to understand what drives human nature:

“Really understand what drives human nature. Like the seven deadly sins. If you look at human history over hundreds and even thousands of years, you’ll see that the seven deadly sins appear again and again, in gluttony, lust, and in other ways. That’s usually what drives human nature. Maslow’s Hierarchy of Needs: Again, there’s a lot of good stuff that applies to human nature.”

In addition to teaching us the psychological or emotional ways to reach and connect with our target audience or market, Coorey also tells us where to find that market. She talks about the wide range of social networking sites, including some she didn’t even know existed. He gives us the details of how these sites work, which ones are effective for what types of businesses, success stories using these sites, and the do’s and don’ts of using them so we can achieve marketing success. I found all of this discussion on social media very insightful and inspiring and definitely a step above anything I have read or heard in the past.

Coorey also provides a wealth of information on how to write sales copy, including examples from Gary Halbert, the world’s best copywriter. There are effective email samples to send to potential customers and affiliates. There are details on how to write copy to go along with the videos and even how to create video sales letters. There are even examples of how to build your website to streamline the checkout process so your customers don’t abandon their shopping carts before they’re done shopping.

I couldn’t believe all the information in this book, and beyond that, the many great visual examples that Coorey includes. Also, there is a book resource page that you can access online once you purchase the book; contains numerous downloadable items as additional free bonuses for purchasing the book.

Finally, as an American, I really appreciated that Coorey is Australian because he had what to me were fresh examples of Australian businesses and markets. But yes, he also had American examples. He even had examples from Sweden.

Needless to say, Feed a Starving Crowd is one of the most impressive marketing books I’ve ever read. I’ve read many that seem to repeat the same things, but this one is full of new information, information that readers can use, and most of the strategies Coorey recommends are very affordable, as his subheading proclaims. I’m sure many of Coorey’s readers will be impressed by what’s inside this book and want to implement his strategies right away.

So, what are you waiting for? You have a hungry crowd hungry for your product. Buy this book and you will have the recipe to feed them.