The Reverse Funnel System is an automated marketing system for the Global Resorts Network; one of several automated systems. By its very nature, being an automated system, there is no personal branding to make the funnel “sticky” or syndicated to keep prospects in the Global Resorts Network funnel. Without personal branding, prospects sneak through the gap between the reverse funnel system and the traditional marketing system. Personal Branding bridges this gap between these two funnels.

The use of personal branding and the new technologies of Web2.0 establishes a connection with the prospects. This makes the marketing funnel “sticky” and helps the entrepreneur build a business of $ 10,000 to $ 20,000 per week. What we mean by sticky is that the potential customer will go back into the marketing funnel and not exit the marketing funnel to another site. When the potential customer leaves the marketing funnel, sales are lost.

Personal branding is becoming an essential part of marketing for almost all direct sales network marketing programs and sites on the Internet. Using these techniques in your business is not that difficult but it is time consuming. Many of the techniques can be outsourced if the marketer does not have time to implement them. Helping team members connect with interested and like-minded marketers and business builders is the result of personal branding. The explosion of online video has made personal branding quite easy to achieve and any marketer using these techniques can bolster their online presence and achieve successful results with their online business.

YouTube has several videos showing the means and methods marketers use to identify themselves personally. Search for “personal brand” or web2.0 and you’ll get dozens of results to view.

I will continue with additional articles that report on the effectiveness of these techniques.