Facebook has now reached a billion users and other social networking sites are thriving. How can we use this as an advantage to create customers?

1. With so many options, how will we continue to use all these means of communication? Facebook, Twitter, Google+, LinkedIn, YouTube, Instagram, Pinterest, Foursquare, and Tumblr are the top 9 sites to be on right now with well-rounded profiles and engaging, solid, and engaging content. You can post to many of these sites using aggregators like HooteSuite or SocialOomph.

2. Who will be present in 5 years and who will fade away! The top 5 listed above will be available, others may disappear and new ones will arrive.

3. How to create attractive content? Quality fun photos, creative videos, well-written blogs, articles, and press releases.

4. What processes can we follow to get the most out of our social media campaigns? Hire someone to handle this for you, or if you’re doing it yourself, plan on 15-20 hours per week. Build and control your brand online, build a massive following and link it to a search marketing campaign. Build a list and build list relationship with email or video sales funnels.

5. What is the future of SEO? Search engine optimization is not going away, but I think it has lost some of its importance. Social networking sites, articles, videos, and blogs rank on the first page of Google faster and stay longer.

6. How do the big players control the way we use social media? The big players, ie Facebook, Twitter, YouTube, Google+ and LinkedIn? They are all doing their best to improve the user experience while including a way for businesses to reach new customers.

7. Community meets entertainment, what is the future of our online experience? The online experience will be more like television. More videos will be viewed, added to websites, social media sites and blogging platforms. More videos will be viewed on smartphones and tablets. Vlogging is all the rage right now.

8. How does being connected open up your influential reach? I love this question. Mark yourself as a leader by creating great content and building a huge following. You no longer need to be a rock star, athlete, actor/actress, and politician to be famous. Create your own industry/niche network.

9. What are some of the biggest misconceptions? That it’s easy and that a teenager can do it. Social media and internet marketing MUST become part of your monthly marketing budget.

10. How to distinguish ourselves in Social Media, is it for friends, is it for business, what impressions do we create online? Brand yourself as a leader and expert in your industry. Then build a massive list of followers and emails. If this is done correctly, you will attract your customers to you. Selling will be easy.