Today’s consumers and web visitors demand more protection than ever against prying eyes from hackers and intrusive data breaches when they access your site. If they don’t see the HTTPS sign, they will probably leave and never come back. So how do you go about the situation to protect your information and gain the absolute trust of your online visitors?

It’s called an SSL certificate and what it does is encrypt the data between a server and a web browser. Until very recently, SSL was only required for sites that accepted credit cards and other financial information. However, the rules of the game have changed dramatically, and more online platforms and service providers have chosen to comply. Many of the most knowledgeable and tech-savvy web visitors insist on safe online interaction.

Without HTTPS, Google Chrome is already alerting visitors that any information they provide, including name and email, is not secure. This obviously generates a red flag right in the frontal interaction with the website in question and the visitors can zoom out.

In fact, if you haven’t checked your website to see if it has HTTPS in the URL, you could already be at great risk. What’s even worse for any website owner is that their search ranking can suffer, slowing down traffic entirely. Traffic is at the heart of any online business, and if you don’t have enough of it, it can negatively affect revenue, turnover, and profits.

In early 2017, Google began flagging sites without the SSL protocol, which is the international sign of website security. They even intend to get a lot more difficult starting in 2018, if your URL doesn’t start with HTTPS. You will certainly feel the penalties because web security is no longer a luxury but an absolute necessity, especially in the widespread occurrence of cybercrime and online fraud. Hackers always try to stay one chapter ahead of the game and look for any loopholes within the security of a site.

Let’s face it here and acknowledge that you’ve worked hard to build your business through an online platform, so why risk losing it? The reduction or loss of traffic and revenue is really silly just because you missed the opportunity to protect your site today. Before you know it, and without SSL protection, your business could certainly be heading into an irreversible downward spiral.

Try to take full control right now and consciously prevent that from happening. Your site needs an SSL certificate fix, and it should be fixed quickly. Don’t be like other uninformed competitors who may put your business or the safety of your online visitors at risk for longer.

Now is the time to send hackers and prying eyes packing up for a permanent solution to a headache that won’t go away anytime soon. The solution can be simple or somewhat complicated. However, the point is, if you are unsure, check with an affordable and reputable SSL certificate service provider.

You need to fix your site security today, before it’s too late.