Promoting his book means taking advantage of any opportunity that is relevant to him. Generally, book sales are very low in winter, after the Christmas rush, but summer and holidays are good times to sell books. Being aware of what events or holidays will help your book sell can help a publisher and author realize when to promote a lot and when to promote can be a waste of time and energy that could be spent working on the next book. or prepare for a better El Camino promotional opportunity. Here are some guidelines for determining the best times to promote your book.
Christmas: The Christmas season is probably the time when the most books are sold. However, fall is also the time of year when the most books are published because everyone thinks that their books will sell better at Christmas. Is not true. No one is going to want to receive a diet book as a Christmas gift, that would be an insult, although the same person could buy the diet book for himself at another time of year. Similarly, a self-help book that tells you how to take charge of your life can be offensive to someone, and make the person feel that the gift is a sign of disapproval of how you are living your life. Books work as gifts when the book matches the recipient, being something the person is interested in, so obviously someone who likes to cook can enjoy a cookbook, or a spiritual person can enjoy a collection of inspirational quotes and poems. Novels, children’s books, history books, and even biographies always tend to sell well as holiday gifts.
Summer: Summer is the next big season for book sales, and authors have more flexibility during this time than they do during the holiday season. There are many book festivals and arts and crafts exhibitions where you can promote your title to the general public and usually find interested people. Any topic has potential in the summer, as long as it is not related to winter, such as a book about skiing or ice climbing. Of course, the best sellers tend to be novels for the beach and escapist reading during the holidays. Travel books also sell well in spring and summer for people preparing for the holidays. And don’t forget exercise books – people want to shed those extra pounds so they can look their best on the beach.
Other holidays / seasons: Depending on the theme of your book, you can help promote it on various holidays. Start planning two months or more before the holidays and start promoting at least a month before so that as the holidays approach, people will be interested and excited. For example, any romance novel has Valentine’s Day potential, any book about Ireland or that has Irish characters could do well for St. Patrick’s Day. Horror novels can be a hit on Halloween, and historical fiction or history or biographies about important Americans could be hit on the 4th of July. Books about war and the military can be promoted in conjunction with Memorial Day and Veterans Day, or on anniversaries like Pearl Harbor or the Normandy landings. And if your book is about hunting, there is deer season, bird season, bear season. There is also a school “season”. Be creative when considering the possibilities.
Birthday: Don’t forget the important event anniversaries – several books are being prepared for publication in conjunction with the bicentennial of the War of 1812, and I imagine the same will happen in 2014, when World War I reaches the century mark. There are always various events on certain topics of interest that can help sell your book. For example, if you write about cars, Henry Ford, or the automobile industry, the upcoming centennial of a specific model of car, such as the Model T celebrated in 2008, it could help you promote your book.
Annual or biannual events: Every time the Olympics approaches, books on athletes and especially on Olympians may see higher sales. If you are a local author writing about the history of your area and the city celebrates its annual Founder’s Day, you can promote your book at the holidays. July 4 is a popular time for communities to celebrate their own history together, so keep that in mind. It could also be an annual car race, an annual fishing derby, or an annual public library exhibit on mental illness that might be relevant to your book.
Festivals: There is no absence of festivals, especially in summer. If you are writing history or something with an ethnic connection, look for local Greek, Scandinavian, Italian, Irish festivals, or any other ethnic festival. The lilac festival could help sell your gardening book; the boating festival can help you with their book on shipwrecks. And don’t forget about the food! It can be the annual cheese festival or the annual seafood festival; Any place people go to eat will draw a crowd; The minds of the festival goers may not be on the books, but you will get the attention of some people. When people are having fun and satisfying their appetites, they are in a good mood and more willing to part with their money.
National ____ Day / Month: Whatever, there is a day or a month for everything. It may be Black History Month that helps you, or Breast Cancer Awareness Month, or even National Pickle Day. Find out when these events are taking place, help raise awareness of them, and promote your book together.
Whether it’s a local event or an international conference, a national holiday or a historic anniversary, there are plenty of possibilities for ways to tie your book to something that excites people. Plan ahead to be ready to promote when the event happens. It might be announced on your website a month in advance that “Mother’s Day only” will have a “half off” special. May be booked to be at Christmas shows every weekend between Thanksgiving and Christmas. You might be looking for organizers for summer winter events so you can be prepared. With a little creative thinking, you can always link your book to something else that already has people interested and excited so that you can capitalize on their enthusiasm to help your book sales.