An important consideration, in the marketing and sale of real estate, is that it must be PRICED, Well, right from the start! Given that, in the vast majority of cases, the best offers are made in the first weeks, after their listing, on the real estate market, doesn’t it make sense to professionally create and use a well? – Considered, Competitive Market Analysis, or CMA, to make the best possible decisions in that direction? While some unethical agents may seek, buy a listingBy suggesting a high and unrealistic listing price, ethical professionals will focus on the best interests (actual and / or potential) of their clients and pricing accordingly. After all, the listing price and offers that might be acceptable to sell a home can be considerably different entities. In fact, in general, when one does not take advantage of the early stages, attracting as many potential buyers as possible, the sales price received is often much lower than when it is priced properly and more realistically. With that in mind, this article will briefly attempt to consider, examine, review, and discuss, using the mnemonic approach, why this is such an essential component of the pricing policy and process.

1. Priorities; planning; process: Clients, and their elected agents / representatives, should seriously discuss and consider the real priorities of the owners. This requires responsible planning, combined with the use of a well-developed and considered process, to ensure the best possible results.

two. Realistic; reasoning; real estate: It is important to keep your approach to selling real estate as realistic as possible and use the finest possible reasoning to achieve your most desirable goals!

3. Imagination; innovative; ideas: Owners must require their agents to use relevant imagination and techniques, concepts, perspectives, etc. innovative, to introduce ideas, that make a difference, for the better!

Four. Competitive / competition: Know the local competition and make decisions based on a Competitive Market Analysis, professionally created and designed, or CMA, to determine the actual, relevant and current price range. This is the only quality way to proceed!

5. Empathy; to enrich; experienced; encouraging: This process must be based on effective listening and learning from each conversation and experience in order to proceed with the highest degree of genuine empathy. Great agents seek to enrich their clients, using seasoned knowledge and encouraging their clients to listen and become part of the necessary teamwork.

6. Dig deep; to find out; deliver: You need to delve into the possibilities and make the best possible decisions. When, together, the owner and agent agree to discover the best possible way forward, the ability to provide the best possible service is improved and improved!

It makes sense to be sure that your home is PRICED From the beginning! Since, for most people, the value of your home represents your most important asset. Isn’t this the most logical and effective approach?