Who says retail security systems are only good for catching thieves? Fortunately for big-name brands around the world, many retailers are harnessing the full potential of store entry/exit security pedestals by transforming them into valuable advertising space. By using the first point of contact in pharmacies, retail chains and boutiques across the country, national brands can now achieve 100% visibility among a significantly large audience. Consider that nearly a billion shoppers walk into pharmacies ALONE each month.

Benefits of this OOH Medium –

Advertising with retail and pharmacy safety pedestals It’s a great way to increase brand awareness among potential customers. By presenting images and messages to the buying-minded consumer, brands will increase their chances of reaching the consumer and winning a sale over the competition. Safety Pedestal Advertising It’s also a great way to introduce new products, new services, and introduce seasonal products.

How security pedestals can be used for advertising –

Security pedestal advertising is the largest advertising space available at the entrance of retail stores and pharmacies, with 100% viewability to all shoppers. The average store has 3 double-sided pedestals that are 5 feet tall by 2 feet wide. This is a full 60 square feet of billboard impact to present your brand message. Regardless of how many pedestals are in a store, a single advertiser gets all of the pedestal’s ad space because space is sold in cycles (per placement). The result is a multiple billboard effect for total store front dominance. Plus, advertisers don’t have to worry about competing ads on nearby pedestals. Safety pedestal signs are always on, always in the right place, and always visible.

Like this external environment is measured –

Retail stores and pharmacies keep detailed metrics of how many people enter their stores each day or month. They can provide specific demographic information for different branches and chains in different regions.

Markets where this Medium OOH is available –

Most retail stores and pharmacies that have security pedestals offer advertising opportunities. Brands can reach customers in metropolitan areas or in more rural locations, anywhere imaginable.

Where can you buy? Retail and Pharmacy Media?

Security pedestal ad space can be purchased nationally, regionally, and locally by chain or by market. Contact an alternative media company for a list of assets available near you.